The courtship between the events industry and technology has been on a steady march forward for several years. But 2016 may be the first full year where more specific measurements of success are backed up by analytics. How event planners use these measurements to fuel creativity will be an exciting process to watch.
The folks at Losberger have put together the pretty cool infographic posted below. They’ve collected data on event tech use, buying habits, social media, and shifts in goal setting for event planners. Take a look and let us know how event technology is reshaping the way you approach your events.