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Event marketing professionals know that planning a successful event requires a great deal of organization and communication. Not to mention masses of positive energy.

Since we’ve all given ourselves over to social media these days, it’s not surprising that event planners are finding new ways to leverage Facebook, Twitter and LinkedIn to build relationships with potential attendees. This means that event planners need a fully-fledged digital marketing strategy to begin engaging their audiences long before everyone arrives at the venue.

The good folks at Maximillion put together a fun infographic that highlights the key advantages of each major social channel and how event planners can best use them to accomplish marketing goals. Take a look and see how you can be a “Social Superhero” for your next event.


Event planners: how do you like to amplify your events on social? Share your tricks with us in the comments below.